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Success Factor Innovation – In Any Nation

Since thousands of years, innovation has been the primary success factor for any business and for any economy. And the counter fact, a declining ability to innovate, results in declining successes and the business or nation eventually vanishes away from top of mind as one of the companies or nations people talk about.

Emerging country entrepreneurs have the best potential for innovation

When recognizing a big problem and working in a team to find  a solution, emerging country entrepreneurs have a big advantage of the developed world: No limits from ideation to idea validation, to early production and entering into the mainstream market. In the developed world, even existing innovations like Amazon, Facebook, Tesla, Uber, AirBnB are attacked by pseudo legal conflicts all the way to banning those innovations. Mercedes can’t run autonomous driving test cars in Germany and need to do it in Silicon Valley, the arch rival of innovation. Amazon gets fought as the killer of the small businesses as customer prefer the much easier online offering. Facebook is a constant victim of attacks due to its sheer size and influence based on their innovation that attracts two billion users daily and represent essentially 90% of the digitized world. Like Amazon, AirBnB and uber are even banned in some countries because their innovation has put the lagard and conventional businesses in jeopardy. And instead of “counter innovating” the slow moving and far to letharging old world businesses fight with legal attacks however obscurely created. Whether one creates or tries to implement innovative and disruptive solutions in the developed world is doomed to fail. The good news. Europe and the US with its combined 1 billion population is only one 8th of the world population. The other close to 7 billion people, 1.4 billion in fast rising Africa, 4.5 in even faster growing Asia are more then enough to become  a world leader in any solution of the millions of unsolved problems. The innovative minds in those developing and fast emerging nations are not just the only chance those countries have to get out of poverty – it is the only chance for all of us to get the much needed innovation to thrive as the human race.

Innovation is at the heart of the Word Innovations Forum

The World Innovations Forum Foundation was established as the “global exchange for innovative minds”. In the early days of our work we did that in 2014 under the Society3 brand as an accelerator in San Francisco, California. We expanded to Europa and began to work also in South east asia. Whatever country we visited, we saw the exact same pattern than in Silicon Valley, the rest of the US, Europe and the rest of the world: There are highly innovative, fearless, determined and intelligent entrepreneurs who want to change the world. Their gravitational force is almost magic and they attract hundreds of young people wanting to become an entrepreneur too. And even several of them make it as well. The rest is copying stuff that is already out there, hope they can make it cheaper and eventually fail and close their shop. With six years of experience what works and what not we are constantly improving our selection processes and with it making our acceleration and guidance as well as mentorship ever more demanding. One clear request we have not been stressing enough in the past is the WILLINGNESS TO INNOVATE. We have seen entrepreneurs who just did not have the right idea because they didn’t even know where to start to look for the right idea. We were able to help. But those who lack the mental bandwidth or interest to innovate we will no longer support. This has nothing to do with trying to be an elite club – we are the opposite. But without innovative the eagerness to create an mindset a team just can’t be successful. If one wants to become  movie star because of the glamor but is not willing to work for the skills and develop the talent it’s a waste of time for all parties. Innovation is at the heart of or organization AND in its name from day one. Going forward we will exclusively work with innovative minds and let other organizations who work with any startup do their job as good as they can. With the limited resources we have, we must focus on the best talents out there, who can make a difference.

Where do those magical innovative ideas come from?

The founders of the World Innovations Forum are known for their innovation history, creating 5 innovative businesses, with disruptive business models. That experience led to building the San Francisco Accelerator within the Society3. Yet another creation is coming out of Society3: BlueCallum. After four years of research where innovative ideas are coming from and how they are created, the team got inspired by latest neuroscience discoveries and found the answer. BlueCallum is a wholly owned business of Society3 and now focusing entirely on innovation creation, called Neuro Ideation and innovation process management with a new “Deep Innovation Design” model. Unlike many innovation methods including the “Design Thinking” model, Deep innovation design start before ideas get created and only finishes once the innovative idea is successfully brought to global markets. BlueCallum effectively disrupts the act of innovation itself. The close relationship between WIForum and BlueCallum is a great advantage to all WIForum members.

Searching for 007 Entrepreneurs

In every country we find at least 0.007% of the population being top successful entrepreneurs and the number can grow up to 0.3%. A successful entrepreneur has three key attributes: 1) has an innovative vision and approach, solving a major problem. 2) builds a company with thousands of jobs. 3) Has the execution power to export their products and create a major contribution to the nations GDP. Getting out of university and building a billion $ company is sort of the mainstream view of the entrepreneurial super stars. Fact is that all today’s top entrepreneurs have been gaining business experience by working in a large company and understanding how such a business works. Another globally spread myth is that experimentation, pivoting and trying something new gets a startup to a great result. Fact is that none of those ever made it to the top – none means zero. Another myth is that the lean startup method is a great method to follow. Fact is that it is a method created by somebody who failed 3 times and the big win was explaining it with creating a method. Since it was the first methodical startup approach every business school and university jumped on it but it was never proven to be successful. We wee looking at success pattern and the skills that connect all of the top entrepreneurs. We could not find one skill that connected them but ten traits / talents that were found in each of the top entrepreneurs. I don’t want to repeat it hear so just a pointer to the corresponding blog post:

We need all our partners, supporters, friends, friends of friends and networks to identify those golden talents in each country. After explaining above in great detail the why, let us share the how: 10 most relevant founders traits

If you get across anybody, however crazy, with absurd ideas to make a difference, point them to the world innovations forum and in particular to the InnoPreneurs Program AKA “007 Program“.

By answering a few questions we get a first indication of the entrepreneurial mind.
We follow up with a casual conversation to better understand motive, objectives, desires and so forth
Maybe a follow on conversation exploring the idea and the vision
Thereafter we will consult with our country ambassador for more insights.

If we can find 2,000 of such entrepreneurial minds in a 30 Million population country, we are at 0.007% of the population and it would be an amazing start.

Entrepreneurial Spirit Development

The first thing we will do, is to help an develop an entrepreneurial mindset. There are a few biases with even the most potent entrepreneurial superstars may have, mostly due to misseducation and wrong guidance:
1) Believing that they need money to start a business
2) Believing they need a university degree to create a company
3) Believing that they cannot afford top notch co-founders
4) Believing they need to be an engineer to craft a solution for a problem
5) Believing that they need a big advertising budget to get into the market
6) Believing that after the first round of funding they are over the hump
And several other believes like that

We will help curent that as all of that is neither necessary nor correct.
And since we realized that we are continuously working with our portfolio companies, even after six years, we created a long term program of mentorship and guidance, accompanying the teams through all phases of a business from start to full maturity.

Global Mentorship & Support Network

Since long term support is not only a problem in emerging countries, we will support entrepreneurs from any nation by building up an digital network of mentors and other successful entrepreneurs to be helpful to the next generation. The unfortunate pandemic however also trained everybody to be digital, accept digital and use the digital engagement to their advantage. At the World Innovations Form we are building a online network of mentors and supporters. If you like to help entrepreneurs with your entrepreneurial experience join the global network and become a member.

 

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Global Online Meeting April 5

SOCIETY3’S FIRST GLOBAL ONLINE MEETING

After creating one of the most successful accelerator programs and working with entrepreneurs for the past 4 years, we decided to take our vision global. Today we are represented in 25 countries. And since we cannot bring millions of entrepreneurs to Silicon Valley – we need to do something radical different. We, the founders of Society3, are used to disrupt and make a difference. Today we begin to make a difference in how entrepreneurs in all countries get supported, treated more equally and have a chance to become a big company as if they would have started in Silicon Valley.

We need to rethink our abilities to permanently collaborate on a global scale. Creating a simple copy of Silicon valley is not going to work and definitely not the very spirit of Silicon Valley. Disrupting the main disrupter is. The digital world already holds all the necessary assets. We don’t won’t to ‘improve’ Silicon Valley but stand on it’s shoulders taking the amazing culture that was created there to an all new level.


REGISTER CON CALL EAST
Best for attendees from Europe and Asia


REGISTER CON CALL WEST
Best for attendees from Europe, Africa and Americas

AGENDA

* THE NEW EXCHANGE
Creating a global exchange for innovative minds.
How can entrepreneurs, investors and enabler benefit.
What’s our experience after 20 years Silicon valley.
How can every entrepreneur around the world leverage
global connections.

* GLOBAL ACCELERATOR
Running the first global online accelerator so every
entrepreneur can join, no matter where they are.
Main topics are: Bold visions, disruptive business models,
zero budget go-to-market strategy, traction and growth
hacking, fundraising,

* INTERNATIONAL TRADE FOR EVERY STARTUP
Building the first global trading & transaction system for
young entrepreneurs using blockchain technology.
Getting business rolling into almost any country faster then
ever before imaginable – at nearly no cost.

There is no substitute for a great in person meeting, like there is no substitute for an amazing live concert. Yet we hear MP3 music every day. This online conference is about online engagements, creating a mindset for online collaboration and an experiment to create a permanently connect online ecosystem – very much like Silicon Valley.

HOW TO CREATE A SILICON VALLEY CULTURE?

Every group of autonomous people can create a culture. We are on the verge of creating an all new entrepreneurs culture and significantly increase startup success rates no matter where they are located.
We do not want to change anybody or their culture. But we want to connect those, globally, who already have a good idea about an open and sharing ecosystem where we all can learn from each other and build businesses who can grow fast, create new jobs and provide value.

On April 5 we want to talk about how we can do that and how the culture in Silicon Valley was created.
All you need is an internet connection and a way to listen and ideally talk online.

Please register here:


REGISTER CON CALL EAST
Best for attendees from Europe and Asia


REGISTER CON CALL WEST
Best for attendees from Europe, Africa and Americas

There is no charge to attend

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Starting a startup in 5 steps

When you start your business, you don’t need anything other than your brain and working through the following 5 steps. If there is anything unclear to you, use Google. Finding your own way is part of this exercise. You will do that for the next 10+ years – finding your own way. If you are not 100% if entrepreneurship is even the right thing for you, check out the 10 most relevant founders traits – and also here find your own way to get there or chose something else.

1) IDEA STAGE
You have an idea and you are excited about it. Often times young entrepreneurs would like to get a validation from some experienced entrepreneurs or investors. Validating your idea is a great first move. But instead of talking to other entrepreneurs or investors – talk to potential customers. Do that before you even invest time and resources in building prototypes. However, if you feel better to make sure your idea works, it is OK to invest in a prototype.CHECK LIST
1) Did you speak to at least 10 potential customers to verify that your idea is solving a real problem and providing a much-needed solution.
2) Use a presentation or document to share your idea

 

2) ASSEMBLE YOUR TEAM, FIND CO-FOUNDERS
Before you do anything other than writing down your idea, attract at least another co-founder. Our world is too complex to do everything alone. And more importantly, our world is moving too fast for a single human to start a successful business and grow it fast enough before others enter their space. None of the top investors will ever invest in a solopreneur, no matter how cool the idea is.If you are a business person, find the technical co-founder. If you are an engineer find a business co-founder. If you can’t attract another entrepreneur, consider your idea is either not good enough or your skills and personality is not well enough developed to attract others which will always be necessary as you need to attract talents, customers, business partners, investors and more. Only two engineers or two business people is no better than a solopreneur – it’s all about the diverse skill set on the business leader bench. Be committed to give your co-founders at least 20% of your company and stay away from being the dominating “main” owner.CHECK LIST
1) Do you already have a diverse founders team with business as well as subject matter expertise?
2) Did you make well documented arrangement between founders regarding the equity ownership distribution.

 

3) DEVELOP YOUR SOLUTION CONCEPT
You and your co-founder will now want to develop the whole concept of your company – together. This includes defining the problem you are solving or the need you are fulfilling. It determines who your target audience will be and what you are bringing to your market. Describe what’s unique about you and your solution and make some intense research who else is offering similar solutions. Research other potential companies in the US, all over Europe and Asia. Define what the SINGLE most important function of your business is. If you have a list of important features – select one. If that one is too weak, strengthen that feature instead of growing a list. If the unique aspect of your solution is that you offer a complete suite of features while other businesses deliver only parts of it, re-think your idea as there is almost always some missing aspect of your concept.
CHECK LIST
1) Do you have a written down business concept – not necessarily a fully blown business plan?
2) Have you selected your unique single most important functionality that you want to be known for one day?

 

4) MARKET VALIDATION
Now put together a short presentation deck with no more than 10 slides. Create a list of 50 individual people who are potential customers (people not companies). Then try to make an appointment to present your idea. When you meet them – we highly suggest to NOT argue with them – just listen super carefully. Make notes what they don’t like, did not understand, did not need, and what they liked. IMPORTANT: Ask what of their current problems you would solve. Ask if they would buy your solution and what they’d be willing to pay. Make sure you end up speaking with at least 23 relevant people who are interested in your solution. If you don’t have the 23, ask more people. Document each and every interview. You may notice that you do not need a product to do any of the above.CHECK LIST
1) Did you speak to at least 23 people who have been willing to explore your solution for their business or individual use and it at least ort of solves a problem they have?
2) Is the feedback motivating enough to begin investing serious time and resources to build a first prototype? If not go back to step 3.

 

5) BUSINESS MODEL
With all the feedback you received, you may now develop a concept how you will produce, market, sell, deliver and service the product. All overall: How are you going to make money and compete with others. Then ask yourself if there is any way to make the engagement between you and your customer especially attractive – more attractive than your competitors. Determine the cost of building your solution and the price you like to sell it for. Consider a margin for distribution channels if you are addressing a large market (B2B or B2C).CHECK LIST
1) Do you have a written down business model that includes a possible pricing, a concept how to bring it to market and how you service customers?
2) Do you have an idea how you will compete against similar solutions or educate customers about your solution that has no competition?

At this stage it makes sense to look for a successful entrepreneur as a mentor, an office in a co-working space and others to connect with. Too early to discuss with investors. Forget seeking for an investor to build the business. Find some capital and seek for investors when you are ready to grow the business from a few early customers to a real company.

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Why so many startups fail

I’ve worked with over 100 startups in the past years and ran 5 businesses myself.

My experience – in this order: 

No. 1) Weak execution

Most failing startups could just not execute in a timely manner and/or showed a huge lack of judgment. They worked too hard on product features, too little with the market. They built too many “nice to have” features. They did not launch in time and did not work hard enough to build a use/customer base. Didn’t manage expenditures well enough. Failed to identify opportunities, failing to build strategic connection…

No. 2) No long term vision

It’s hard to convince a customer that your young startup is the right business if you just focus on your present product features. It’s hard to convince investors, partners, top talents if you can’t express where you want to take the company. 

As a result you won’t get enough traction and most likely fail.

No. 3) Superficial market/customer research

Lack of product-market fit. Very often startups develop products for themselves instead of for a large market. They keep their development too close to their chest instead of involving test customers very early on – even before they create their first prototype. The result is often to too far off from what the market needs. 

No. 4) Team weakness

No sense of urgency. Not fit enough on the technology side, not fit enough on the marketing side, not fit enough on the finance side, not fit enough on the operational side. 

5) Lack of connection power

Startup teams all too often underestimate the importance of building their own network of influential connections. Connections to influential users, influential industry groups, influential analysts, influential media, influential business alliances… Or they hope to find investors and mentors that provide those connections. In reality it’s just not working that way.

Re- money 

Many comments are made that money is one the problems. In all the cases and startups I’ve seen, lack of money never brought a startup down. Lack of funding is a function of one of the above issues – not a problem in itself. There is more money available than ever before – but the above weaknesses prevent startups to raise funding.

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