Tag Archive for: Entrepreneur

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Buzz for startup members

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Too less traction, no marketing budget, slow growth… the biggest challenges for every entrepreneur. Now, all together we can change that. And here is how we are going to do that.

AS AN ENTREPRENEUR

As founder of an innovative business you cannot get enough traction. Even for well connected people it remains to be a challenge – our planet is simply too big. Getting help from friends, existing customers, supporter…. is a big deal. Every comment counts. This is why we developed a very simple tool called BUZZ. You simply provide a catchy image, a good text for your friends to post – obviously they can change the text any way they want – and simply share it with their network. A good Buzz can easily add several thousands even some million incremental reach.

 

AS A SUPPORTER

In today’s digital world, most of us are well connected. “Having connection” is no longer a privilege but a standard. And now getting some news from innovative companies is something most of us enjoy getting. Connecting the dots: share what you find is interesting with your connections help your connections to be up to speed in terms of innovation and helps the innovative companies to get the word out faster.

With a tool called BUZZ, all you have to do is push a few buttons to share things that YOU think are interesting with your network via LinkedIn, Facebook or Twitter. Not every day but simply when it is interesting.

For supporter all it takes is to get to a URL like this: and start sharing. Soon we will provide buzz campaigns for the most innovative startups from around the world so we all can help them get some additional traction.

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MVP, Minimum Viable Product

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There is a concept called MVP – Minimum Viable Product.

Even though the name kind of says it all, the concept “MINIMUM” – “VIABLE” – “PRODUCT” indicates that there are as few features as possible, it must kind of work and it is a product – most entrepreneurs interpret MVP as the early iteration of a product they want to build. But that is definitely not the case. Let me explain it in more details:

1) MINIMUM VP
An MVP is supposed to demonstrate your core functionality that shows how your product is different from others. And as such focus exclusively on the core mechanism and process of the new solution. If you build a self driving car, it would be perfectly OK to use an old VW beetle that may have no lights and only one seat. But if it is perfectly self steering – you made a great MVP. Try to implement as little features as possible. Every “nice to have” feature destructs unless it is absolutely necessary to show the core idea.

2) M VIABLE P
Be aware that the MVP will only be used by early adopters and need to be seen by investors and other key people. They are typically smart enough to abstract the concept and imagine where you want to take it. It just needs to show the core feature in a very solid way. It need to work over and over again. The function needs to be robust enough that anybody can envision you build the whole concept in a beautiful way later on. Equally important, let the users experiment with it BEFORE it is ready. You will want to learn as much as possible from those users to build the final product after their feedback. Redoing a product is not only much harder but a rather “ready” product may mislead users to a behavior they may not be able to articulate their pain – rather leave it open in an MVP.

3) MV PRODUCT
Make sure that you have a well thought out business model that is actually the disrupting part of your solution. EVERY business model is reflected in the MVP. If the business model is lame, your MVP will not be too catchy wither. Make the PRODUCT reflect your business model.

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