Society3 is Group is the source of several successful businesses. It is focusing on solutions allowing enterprises and generally creativity focused businesses to develop groundbreaking innovation or concepts on demand. During four years of research and development, Society3 developed a unique Deep Innovation Design™ Model, with a unique NeuroIdiation™ method at its core. With the Deep Innovation Design model, several methods have been developed, building a homogeneous process and leading to a Innovation Journey Map™. The most prominent include BlueCallum, an “Ideation & Innovation Management System” (IMS) with very unique aspects and methods. BlueCallum is a Society3 Business.