In the past 25 years, the vast majority of groundbreaking innovations were delivered by startups. The economic risk for an enterprise getting disrupted is substantial.

WHY?

1. It takes on average 5 to 10 years from innovation opportunity discovery to successful scaling in the market. Only a CEO and the board can decide to engage in a long-term innovation strategy.
2. It takes more than $1 Billion to bring an innovation to market. The vast majority of the investment is consumed during the execution phase. Only a CEO and the board can decide on investments of that magnitude.
3. Innovation is about brilliant ideation and relentless execution. The innovation team competes with the most innovative minds. Such a team must not only create an idea but also bring it to market. Such an internal structure can only be decided by the CEO.
4. Innovation is no longer about cool products or services. It’s about the market cap of a company. The number of highly potent market entries like Tesla in the automotive industry, Booking.com in the touristic industry, UpWork in the HR business, or Airbnb in the hospitality industry, to name just a few change their entire industry segment and make former leaders to followers. Only the CEO can navigate an enterprise through those new competitions.

Axel Schultze, CEO, and Founder of BlueCallom and Chairman of the World Innovations Forum will discuss what enterprise leaders can do to move from an improvement paradigm to an innovation paradigm and avoid getting disruption through others. Also, he explores how to upskill your teams and what a professional innovation team needs to do and know to deliver groundbreaking innovation? Moreover, what does the executive bench need to know about capital requirements, market preparation, and organizational adjustments to become genuinely innovative?

Innovation is rarely just a new product; it is always connected to different experiences, business models, and customer interaction models.

Trends we see for 2022 and how they influenced our product roadmap for the coming year. From discussions and projects with over 100 of the world’s top businesses we compiled and analyzed trends and needs, we see for 2022. These insights are some of the biggest drivers for the BlueCallom product development, which we will share at this event.