In the past 25 years, the vast majority of groundbreaking innovation was delivered by startups. Nearly none by corporate innovation centers. When getting disrupted, the corporation will initially lose 20 to 50% market share and 50% or even more on value. The loss of market share is not equal to revenue loss because disrupters increase the market and take almost all of the new market share. Innovation is rarely just a new product; it is almost always connected to different experiences, business models, and customer interaction models. Not knowing what is going on makes it so utterly difficult to compete.
In this online event, our Chairman and co-founder of two companies today in the billion-dollar range will talk about the little yet defining differences and why looking at startups and how they work makes absolutely no sense. Copying startup behavior, creating fancy innovation labs, and organizing playful innovation sessions, while top unicorns fight with relentless execution to become no.1 in a market, are some of the reasons for not being successful.