Corporate Innovations Accelerator

Thinking, working and executing like a startup
Think out of the marble tower
Corp. Memberships Only

Audience

Corporate innovation teams

Concept

Old world development, testing and market launch cycles cost enormous time and more often than not are “DOD” (dead on arrival. Highly successful startups are not so much faster than their corporate counterparts because they live in an anarchy or have a different brain. They use different methods, think differently and execute with a total different mindset.

Agenda

  1. Corporate Innovation boot camp” Attendees come to Zürich and stay here for one week. Arrival on Sunday (latest) Program Starts Monday 9:00 AM local time. Program finishes Friday 3:00 PM local time.
  2. Market Storm Program” (9 months) Attendees work in a co-working space in their country. Program starts immediately after return. Weekly review meeting with local teams and the WIF program lead via online meetings. After 9 months the program is completed, and the respective solution successfully in the market.

Program Details

After successfully completion of the “Corporate Innovation Boot Camp”, teams can start with the Market Storm Program. Depending on the idea and product stage we may need to allow 3 months in between Month 1 and Month 2 for prototype / beta version completion.

Month 1 VISION
Market research validation (Marketing)
Customer research validation (Sales)
Technology feasibility validation (engineering)
Financing and funding feasibility validation (finance)
Joint vision definition – video recording (all)
Practicing new thinking and openness
Result: Created a vision video looking into the next 10 years
Weekly review meetings
Final vision presentation with a video session

Month 2 DISRUPTIVE BUSINESS MODEL
Market research (Sales & Marketing)
Product adjustments for disruptive model (Engineering)
Financial planning (Finance)
Practicing new thinking and methods of disruption
Result: created a disruptive business model
Weekly review meetings
Final presentation with competition scenario session

Month 3 GO-TO-MARKET STRATEGY
Product feature planning, sales, marketing, budgets
Practicing the usage of the collective intellect
Practicing holistic collaboration
Result: created a full blown go-to-market strategy.
Weekly review meetings
Final presentation with “Marketing story book” session

Month 4 PRODUCT MARKET FIT FINISH
Beta customer identification (Sales)
Market identification (Marketing)
Capitalization plan completed (FINANCE)
Practicing market born product development
Result: Secured product-market-fit
Weekly review meetings
Final product demonstration session with customers

Month 5 LAUNCH & TRACTION DEVELOPMENT
Market testing (Sales / Marketing)
Bookkeeping system tests (Finance)
Technical support program (Engineering)
Practicing open networking, social media across the team,
New ways of open collaboration
Result: Launched the project into the market
Weekly review meetings
First customer review session and reporting reviews

Month 6 GROWTH HACKING
Finding permanently new ways to attract the market
Practicing again the collective intellect of a team
Practicing social selling techniques
Result: Created initial traction with growth hacking
Weekly review meetings
Growth technique and effectiveness review session

Month 7 GROWTH HACKING
Getting to 1% growth each day
Ways to make the above experiences to daily routines
Applying the new thinking into the very fabric of the team
Result: Secured structure to achieve daily 1% growth
Weekly review meetings
Reviewing growth KPIs and achievements session

Month 8 GROWTH HACKING
Managing 1% growth each day
Making growth initiatives part of the sales and marketing routine
Applying team spirit and cross departmental collaboration techniques to prevent silo building in this early stage Result: Achieving 1% daily growth
Weekly review meetings Collaborative effort review session

Month 9 GROWTH HACKING
Maintaining 1% growth each day
Now growth may become a bit harder – the whole team is needed to join forces.
Preparing the team for global growth and measures to collaborate across all borders
Partner involvement
Result: Created an organization that will grow with 1% a day over the next few years
Weekly review meetings
Final program review meeting and results review session

Features

Requirement Online Travel Duration Certificate Fees apply

Get involved as founding member

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